Fallbacks

Recover lost revenue when payments fail

Automatically route failed or declined payments to a backup processor, giving you another chance to recover lost revenue and improve authorization rates.

Illustration for: Fallbacks
Fallbacks

Never miss a payment

Recover

Never lose a payment opportunity

When your primary processor rejects a payment, Primer automatically retries through your chosen backup processor - no customer input, no disruption.

Illustration for: Never lose a payment opportunity
Experience

Authenticate once,
every time

Primer securely reuses 3DS data from the initial transaction, so your customers never need to re-authenticate.

Illustration for: Authenticate once, every time
Transparency

See every retry,
measure every recovery

Track fallback events in real time within the Primer dashboard, with full visibility into payment attempts, outcomes, and recovered revenue.

Illustration for: See every retry, measure every recovery

Proven. Trusted. Built for scale.

+38%

Average payment recovery with fallbacks

$410m+

In recovered payment volume

2X

Recovery within a week of activation

Make every payment count

Printify
Lime
Cleeng
Eldorado
Jackpot.com
Easol
GetYourGuide
AppsFlyer
Conforama
Dabble
New Look
Maisons du Monde
loveholidays
Ferryhopper
Banxa
EGO

What Payments teams say

Greg Rikkhachai

Former Head of Payments, Banxa

We recovered over $7 million in revenue over six months using Primer Fallbacks.

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