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James Hayward
Content Marketing Lead

James leads Content Marketing at Primer, crafting content to inspire and educate payment leaders globally. Prior to working at Primer, James led content at Checkout.com and Tradeshift.

More from the author

A guide to alternative payment methods in the US

Explore the most popular payment methods in the US and how merchants can use them to boost sales.

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Primer bags Tencent investment to fuel growth and innovation globally

The unified infrastructure for global payments and commerce, Primer, has secured investment from the world’s leading internet company Tencent.

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Why it pays to take a nuanced approach to authorization rate optimization

Understand why merchants must take a nuanced view of their authorization rates across multiple variables when optimizing payments performance.

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A guide to alternative payment methods in MENA

What are the popular alternative payment methods in the Middle East and North Africa, and how should this shape a merchant's payment strategy?

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A guide to alternative payment methods in Europe

Explore Europe's most popular payment methods and how merchants can choose the right APMs to boost sales.

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Under the hood: Payment success starts with CS

A look inside how Primer's Customer Success team empowers merchants to optimize, scale, and leverage their payments to drive business growth and innovation.

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How to tackle authorized push payment fraud: A merchant’s guide

Learn about authorized push payment fraud and explore prevention measures to minimize risk exposure and safeguard your business’ finances.

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A guide to alternative payment methods in Asia Pacific

Asia Pacific's payment landscape is diverse and fragmented, with hundreds of alternative payment methods. Learn more in our new blog exploring APMs in APAC.

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Under the hood: UpliftAI

Learn how we built our new AI-powered smart routing solution to help merchants boost payment authorization rates.

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